| 
                                     Choi 
                                    Jeong-Hwa  
                                    b. 
                                    1961, born and based in Seoul, Korea. www.gasum.org 
                                    Choi 
                                    studied at Hongik University, Korea. Since 
                                    being featured at the São Paulo Biennial 
                                    in 1998, Choi has been invited to major 
                                    international exhibitions and festivals 
                                    for his huge inflating sculptures. Under 
                                    the bright colors and voluptuous forms of 
                                    his sculptures, there lies his strong social 
                                    comments on the rapid modernization and 
                                    westernization of Korea, but his tone is 
                                    that of great ironist. He induces philosophical 
                                    retrospection by exaggerating the ironies, 
                                    contradictions and incongruity found in 
                                    everyday surroundings until it reaches the 
                                    point of gorgeous beauty. This indicates 
                                    that, in spite of his reputation as Korean 
                                    Pop artist, Choi respects form and spirit 
                                    of modern art. He has extended his aesthetic 
                                    sensibility to films, design and public 
                                    projects.  
                                    Choi 
                                    presents two works for this exhibition, 
                                    Site of Desire and Lotus. Site of Desire 
                                    will be built with more than 20,000 plastic 
                                    baskets, which is a cheap kitchenware most 
                                    commonly used in Korean lives. Lotus is 
                                    a kinetic flower that opens and closes its 
                                    petals by the control of a timer and motor. 
                                    - 
                                    Choi Jeong-Hwa, Site of Desire, plastic 
                                    baskets, 2005, H 547cm, Korean Pavilion, 
                                    Giardini di Castello, Venice Biennale  
                                    - 
                                    Choi Jeong-Hwa, Lotus, waterproof cloth, 
                                    motor, ventilator, timer, Korean Pavilion, 
                                    Giardini di Castello, Venice Biennale 
                                    - 
                                    Choi Jeong-Hwa, HAPPY TOGETHER, 2004, waterproof 
                                    cloth, motor, ventilator, timer, Diameter 
                                    x Depth x Height of each,  
                                    - 
                                    400x150x100cm, 
                                    Limestation, Liverpool, UK 
                                 |